What is your goal? Do you need to inform, promote, instruct? What about sell? And what about the medium? Social media, live promotion/exhibits or strictly web based? The styles are endless – as are the opportunities. Videos are just another tool to help your company succeed. Let’s start by sitting down and talking through your goals and needs.
Just because your video is meant for your employees doesn’t mean it shouldn’t be impressive. Here at Illumina we have produced “how to” videos, safety videos, and even high concept “Diversity and Inclusion” videos meant for your current workforce, potential employees and visitors. We live in a culture that requires you to “get the message just right.” We can help you get there.
Case Studies cut to the heart of the matter. They are believable. They are versatile. They give you great bang for the buck because they can be used in a multitude of ways to promote your brand: featured on your website, shared on social media, published as blog content or as part of an event-driven marketing campaign, at trade shows, during a sales pitch and even at client meetings.